Note: This role brief was created by Stride, a recruiting firm contracted with Trek Health.

Company Overview

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🏢 Trek Health | AI-powered payer intelligence for healthcare providers

🔗 Website | LinkedIn • 📍 San Francisco Bay Area, CA • 🧩 HealthTech

🚀 Founded in 2022 • 💰 Series A ($16M raised) • 👥 ~55 employees

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Summary

Trek Health is an AI-powered financial intelligence platform that helps healthcare providers negotiate better reimbursement contracts with insurers. It ingests, normalizes, and validates rates from more than 120 commercial payers each quarter, then combines that market data with each provider’s contracts so teams can see where their rates stand and where to negotiate. Finance, revenue cycle, and managed care contracting teams use the platform, while the executives who lead those functions typically buy it. More than 130 provider organizations use Trek today, and customers exceed average market reimbursement rates by 10.4%.

Quick Facts

• The platform spans 3 products: Price Intelligence for benchmarking rates, Contract Intelligence for consolidating contracts and renewal timelines, and OpenPayer for tracking payer policy changes.
• OpenPayer launched in February 2026, passed 25,000 monthly users in under 4 months, and acts as a top-of-funnel entry point into the paid platform.
• Dilpreet Sahota, who previously led strategy and analytics at Health IQ and Big Health, co-founded Trek with Gopal Narayan, who brings more than 30 years of engineering leadership from NetApp, Realtor.com, and LendStreet.
• Investors include Series A lead Madrona and Accrete Health Partners, the venture arm of Bon Secours Mercy Health, which gives Trek a direct connection to a large provider network.
• Trek currently works from San Ramon and expects to move its office to San Francisco.

Role Overview

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💼 Director of Demand Generation • 💸 $180K - $230K salary + 10% bonus + equity

💻 Hybrid, 2-3 days/week in office

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Summary

The Director of Demand Generation will own Trek’s demand engine, turning OpenPayer usage, paid campaigns, lifecycle programs, and healthcare events into qualified enterprise pipeline. The role stays hands-on across campaigns, funnel instrumentation, events, social presence, and marketing operations, with direct partnership from Sales and Product and budget to scale programs that prove effective. Success means a measurable path from free product usage to sales-qualified opportunities and a channel mix that reduces Trek’s dependence on outbound prospecting.

Scope, Impact, and Responsibilities

• Own sales-qualified opportunity and pipeline targets, including coverage, attribution, conversion, and customer acquisition payback.
• Build the OpenPayer funnel from anonymous visitor to logged-in user, active user, demo request, and qualified sales opportunity.
• Run paid acquisition across search and social channels, testing programs directly and bringing proven execution in-house over time.